Artgym is a boutique fitness centre which offers a fun, social and personal approach to fitness and health. The identity features hand lettering, brush strokes, speciality print finishes and wild colour gradients, all inspired by 80’s aerobics fashion. Artgym communicates a light-hearted and fun approach to well-being and has produced a range of collateral including outdoor signage, place making, stationary, clothing and jewellery.

Photos by Foliolio.