Bikefest is a cultural event which celebrates bikes in everyday life, bringing together many thousands of people annually from 2010–2013.
The festival required a visual identity which could relate to various cycling subcultures and represent a diverse series of events, including food, fashion, art and design. The emblem like logo symbolises cultures coming together through a common mode. In later years the identity was expanded to include individual event icons, which implement round visual metaphors that play on the theme of the event.
Designed in collaboration with South South West.