Projector Bike

Projector Bike is a custom-designed, three wheeled cargo bike complete with a high-powered projector and stereo system—that transforms any public place into a captivating work of art. 

The visual identity speaks to an intellectual, and informed audience who is is culturally engaged, active and progressive.

The logomark represents mapping out a journey, social interaction, road markings, light beams and speed or flashing bike lights. The application to photography is a reference to the unique materials and textures videos are projected on while the dynamic overlapping colour blocks represent movement and light beams of a projector at night.